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My Desperate Need for a Content Marketing Calendar

Posted by: Nate Bauer on 9/20/2012

I continue to plead my case for increasing quality content marketing and decreasing, well, almost everything else. But with the increase in content comes a pervasive need to get organized, and quickly.

It was once manageable when all I needed to concern myself with were a few case studies, a version update here and there, and maybe a new product description now and then. But now, with three products instead of one, two blogs, a newsletter, and countless email campaigns, I am starting to feel the chaotic crush of disorganized asset management.

That’s why I am in the process of adjusting my mindset and approach to content management, and have begun to think of it more like a publisher would an editorial calendar. We have been tracking what assets we have and when they were created, but unfortunately haven’t made the leap to not only planning future content across the board, but mapping content on a calendar.



I was most recently inspired to finish this project soon by the fine folks at Duct Tape Marketing and John Jantsch’s recent blog post Why Your Email Marketing Needs an Editorial Calendar. It definitely reinforced the need to plan not just my major assets, but particularly my email marketing plans across all channels and for all campaigns.

Our organization contains a monstrous editorial team of two, so the effectiveness of Duct Tape Marketing’s Google Calendar idea may be limited, but I found structuring my calendar based on some of the ideas (particularly 2. Organizing the Calendar) in this Copyblogger post extremely helpful, and you might as well.

Are you finding yourself struggling to manage your increased content as I am? What does your content calendar look like?

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About Adam Murphy -  

Adam is the President and Owner of Big Bang LLC and espouses a pretty progressive small business philosophy based primarily around hiring the right people and getting the hell out of their way.
 

About Nate Bauer -
@nbauer

Nate is the Marketing Director for Big Bang LLC and pretty much spends his days tip-toeing on the pinnacle of how to most effectively implement strategy given the wide open cookie jar of small business marketing possibilities. You can find him
 

About Kelley Burian - @kelleyburian

Kelley is the Sales Director for Big Bang LLC. Responsible for everything from GSA contracts, resellers and international customers, she has her hands full doing whatever she can to make sure our valued clients are thrilled with our fantastic products.
 

About Justin McLaughlin -

Justin has over seventeen years in IT management and consulting with Fortune 500 and AmLaw 200 firms. His creds are way too many to mention here, but in addition to reading his posts, you can learn more about him here
Justin McLaughlin Headshot

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