I continue to plead my case for increasing quality content marketing and decreasing, well, almost everything else. But with the increase in content comes a pervasive need to get organized, and quickly.
It was once manageable when all I needed to concern myself with were a few case studies, a version update here and there, and maybe a new product description now and then. But now, with three products instead of one, two blogs, a newsletter, and countless email campaigns, I am starting to feel the chaotic crush of disorganized asset management.
That’s why I am in the process of adjusting my mindset and approach to content management, and have begun to think of it more like a publisher would an editorial calendar. We have been tracking what assets we have and when they were created, but unfortunately haven’t made the leap to not only planning future content across the board, but mapping content on a calendar.
I was most recently inspired to finish this project soon by the fine folks at Duct Tape Marketing
and John Jantsch’s recent blog post Why Your Email Marketing Needs an Editorial Calendar
. It definitely reinforced the need to plan not just my major assets, but particularly my email marketing plans across all channels and for all campaigns.
Our organization contains a monstrous editorial team of two, so the effectiveness of Duct Tape Marketing’s Google Calendar idea may be limited, but I found structuring my calendar based on some of the ideas (particularly 2. Organizing the Calendar) in this Copyblogger post
extremely helpful, and you might as well.
Are you finding yourself struggling to manage your increased content as I am? What does your content calendar look like?